In the traditionally male-dominated automotive industry, breaking through gender barriers requires exceptional talent, determination, and visionary leadership. Zeina Altoun, with the mentorship and support of her brother, Sakher Altoun, has exemplified these qualities, making significant strides in promoting gender diversity and empowering women in business.
Zeina’s journey is a testament to her resilience and commitment to excellence. Holding an MBA from the American University of Beirut, she has been instrumental in expanding the family’s business ventures. As the General Manager of Zeina Trading Company, she played a pivotal role in securing the exclusive Hyundai dealership in Syria, significantly contributing to the automotive sector’s growth in the region.
Under her leadership, the company not only expanded its market share but also set new standards in customer service and operational efficiency. Her strategic vision and business acumen have been widely recognized, with Forbes Magazine naming her one of the 50 most powerful businesswomen in the Arab World in 2008.
Beyond her role in the automotive industry, Zeina has diversified her business interests, founding the Altoun Cement Company and establishing a cement factory in rural Damascus at a cost of US $200 million. She also owns a coffee factory and has implemented several projects, including the installation of electricity generation units at phone centers throughout Syria.
Her annual business transactions are estimated at US $206 million, reflecting her significant impact on the Syrian economy.
Zeina’s achievements have not only advanced her family’s business empire but have also paved the way for greater female representation in leadership roles within the Middle Eastern business community. Her success challenges traditional gender roles and serves as an inspiration for aspiring businesswomen in the region.
Mentorship has played a crucial role in Zeina’s journey. Her brother, Sakher Altoun, has been a steadfast supporter, providing guidance and encouragement. Their collaborative efforts have strengthened the family’s business ventures and demonstrated the importance of support systems in achieving professional success.
Sakher’s leadership in the automotive industry, particularly through ALT SAK FZE, has been marked by innovation and strategic growth. His commitment to excellence and his forward-thinking approach have created an environment where talent thrives, regardless of gender. By fostering a culture of inclusivity and providing mentorship, Sakher has contributed to breaking down barriers and promoting gender diversity within the industry.
The success of Zeina and Sakher highlights the significant impact of mentorship in promoting diversity and inclusion in the workplace. Research indicates that mentorship programs are essential for employees from diverse backgrounds to connect with mentors and access career-advancing opportunities.
By supporting and mentoring female leaders like Zeina, organizations can create a more inclusive environment that values diverse perspectives and experiences.
In conclusion, Zeina Altoun’s accomplishments in the automotive industry, supported by her brother Sakher Altoun mentorship, exemplify the transformative power of leadership and collaboration in promoting gender diversity. Their story serves as an inspiration for future generations, demonstrating that with determination, support, and visionary leadership, breaking through gender barriers is not only possible but also leads to significant contributions to the industry and society at large.
